Web Development and Website Optimisation
The art of creating a website is all about continuous improvement to make sure visitors have a great experience, keep coming back and ultimately convert. It involves development, optimization, and user-centred design to ensure maximum satisfaction.
Architecture
When building a website, you have to do a lot of things like picking a hosting provider, domain name, configuring the server, installing CMS and plugins and making it look pretty. But something important you might not think about is website architecture – how the pages are organized and connected. This affects whether search engines can find your pages and how easy it is for people to use your site. A well-planned architecture with clear links and a logical layout can make it easier for visitors to navigate and spend more time on your site.
Design
Website design is about making your site look good and easy to use. It’s important to think about how it looks on mobile devices, since most people use those to browse and search the web. If users can easily navigate and find what they are looking for with a visually appealing and intuitive design, they are more likely to revisit the website on their PCs. Therefore, responsive website design is essential as it enables optimal user experience across all devices.
Content
Content creation includes stuff like copy writing, pictures, videos, blog posts infographics, and more. However, first you need to figure out what your website is for (like a blog or online store) and what pages you need. It’s really important to plan this out carefully from the beginning, so you don’t have to add stuff later and make things complicated or expensive. Adding functionalities at later stages can lead to technical difficulties, prolonged downtimes, and potential loss of clients.
Optimisation & launch
Making your website work well is important if you want people to like it and come back. A good website means people stay longer and come back more often. There are a lot of things to do to make your website better, like making it show up on search engines, making it look pretty, and testing how it works. You also need to think about things like email marketing and social media. If you optimise and sync all these things, your website will work great, be easy to find, and make people happy.
Tricks of the trade
We get it, building a website can be a lot to handle. But don’t worry, we’re here to help! We’ve outlined all the steps for you, so you won’t miss anything important. Whether you’re planning to build your website by yourself or with our help, it’s important to follow the steps to ensure you get the best website possible. No matter how big or small your website is, the steps are the same. Also, remember that it’s important to keep your website up-to-date with the latest trends and changes in digital marketing to stay competitive. Don’t hesitate to ask us for advice or help along the way, we’re always here to support you!