We place Digital Marketing focus on Earned Media.
We focus on getting people to talk about and share your brand or product for free. This is called Earned Media. It’s like when your friends tell you about something they like, and you trust their opinion more than an ad. This way, we build trust and make more connections with people. This works better and lasts longer than paying for ads!
If you want people to follow you on social media, you gotta be interesting, knowledgeable and funny! Nobody wants to hang out with a boring person, right?We’ll help you make your posts fun, attractive and informative so people will want to share them as they would share a good joke or useful info.
People don’t read much these days, they skim-read. Long, boring texts with bad titles get scrolled past. Also, if the picture doesn’t match the text, they might think it’s spam and leave the page right away. We can help you create content that’s easy to find, skim-read, not too packed with keywords, and has cool and attractive illustrations.
SEO is how your website appears on Google’s search results page. Google sends web crawlers to find and record information about your page. There are over 200 criteria that influence your ranking. If your content is considered duplicate, spammy or can’t be found, your page won’t show up. We’ll optimize your pages to make Google happy and put you at the top of the search results!
As we said, people don’t like to read much these days, that’s why they love videos. YouTube is the second biggest search platform, right after Google! Videos are super powerful, and they generate 1200% more shares than text and images combined, according to LinkedIn pulse! We can make all sorts of videos for you, like ads, showreels, and brand movies!
Once you have a website, you might wonder how often it shows up in search results, what pages people like the most and how many visitors you get. You might also want to know if your content is good and what people do on your site. We can find for you all this out using Google Analytics, which will help you adjust your marketing and content strategy.
Tricks of the trade
In today’s digital world, there are various channels that potential customers use to discover your business, such as search engines, blogs, email subscriptions, and social media. However, just having relevant content is not enough to capture their attention. You need to implement a smart digital marketing strategy that effectively guides your audience to your brand.